Everybody is aware of the importance of homepage (Landing Page) of a website. It is the face of your business. Homepage sets the mood for the entire portal and provides a short summary to the reader of what you can offer. That’s why, nothing hurts a website more than a poorly created homepage.

Many website owners spend a lot of time in designing their websites and putting well written content in it. They pay a lot of money to web designers to ensure that their website looks perfect, but forget the most important aspect – the Home Page. If the homepage doesn’t provide the right information, then the rest of website will not be able to give the desired results.
In other words, we can say that the homepage is like the external façade of a shop. If a shop doesn’t look appealing on the outside, then the visitors would be less inclined to enter it and take a look at the products and services.
Here are some tips to create a homepage that really sells:
1. Concise: The written content on the homepage should be concise. It should communicate everything that you want to say, but in the smallest number of words. A homepage filled with hundreds of words deters visitors from reading further and visit other pages of the website.

2. Objective: The page should provide a clear idea about the objective or goals of the website. It should clearly state whether you are trying to sell something or provide information or appealing for a cause. The purpose for this page will only be completed when the visitor would get an idea of the entire website right from the homepage.

3. Structure: The page should have a structure, in terms of the buttons, links, pictures etc. Normally, there should be a picture in the middle of the page with buttons linking the homepage to other pages of the website, like About Us, Services, and Contact Us etc. The structure should be easy to follow and provide easy access to all the parts of the website. The structure should give enough space for written content as well as visual graphics.
Never make the mistake of putting too many pictures on the homepage because it will make the visitor feel like you have nothing to say to them.

4. Emphasize: Most websites have different elements that an organization wants to feature. However, everything and every element should not be featured on the homepage. If you want your website to be user-friendly, then you must choose the elements that are most important for your website and emphasize them on your homepage.

For example, if a website sells original merchandize in different sizes, types and colors at extremely low prices and ships them within 24 hours. Then, the best way to create a homepage would be to choose 2 of these elements and emphasize them. The emphasize can be based on the targeted audience or on the personal choice of the organization.
Keeping these few points in mind will make sure that your homepage compliments your business and the rest of your website which ensures desired results, not just for your website in terms of analytics, but for your business too.